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Founder Insights

Users Don’t Want More AI — They Want Fewer Decisions

What early users taught me while building V3 Studio, an AI video tool.

📅 December 2025⏱️ 6 min read👤 Debb, V3 Studio
AI-Powered Faceless Video Creation

When I started building V3 Studio, I assumed users would want more control, more configuration, and increasingly smarter AI. After watching how real users actually used the product, I realized those assumptions were wrong.

The Assumptions That Didn’t Hold Up

“Users want more AI”

In reality, users cared far more about outcomes than how advanced the AI was.

“Customization is a must-have”

Most early users preferred templates that just worked.

“Quality beats speed”

For short-form content, speed almost always won.

The Core Insight

People don’t want to think about prompts, models, styles, or settings. They want to click a button and get something usable.

How This Changed the Roadmap

Opinionated defaults over blank canvases
Autopilot, end-to-end workflows
Templates covering 80–90% of use cases
Customization hidden behind “advanced” paths
Focus on speed, not perfection

When Does Customization Actually Matter?

From what I’ve observed, customization starts to matter only after:

  • Users trust the default output
  • They’ve shipped content successfully
  • They understand what “good” looks like
  • They want to optimize, not explore

Advice for Builders

If you’re building an AI or creative tool:

  • Watch what users do, not what they say
  • Default paths matter more than edge cases
  • Reduce choices aggressively early on
  • Earn the right to add complexity later

Building V3 Studio With These Principles

V3 Studio is being built around speed, opinionated defaults, and end-to-end automation — not feature overload.

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